Daily Archives: September 18, 2009

Open Houses Still Work in Today’s Market

By Julian Merry

When you put your house on the market, you will come across two types of methods to showing your house.

The majority of the time you will be having showings of your house, where a specific real estate agent will call your real estate agent and ask whether his/ her clients can view your house. After your real estate agent gets approval from you, a date and time is set.

You can have anywhere from one to a dozen showings or more before you sell your house.

Now the second method of showing your house is an open house. An open house consists of you leaving your house on a specific date and time, leaving your real estate agent to wait for potential buyers to walk through the doors.

In many cases you will find buyers walking in with no real estate agent at all, they might have seen the advertisement for the open house and decided to drop by. When this occurs, one of two things can happen. They are either serious buyers and are genuinely serious in purchasing a home, maybe even yours or they were simply just a couple who were passing by and wanted to kill some time.

The latter tends to happen most often, however having a serious buyer show up happens frequently as well.

Some people might think an open house is a waste of time because potential buyers will examine homes on the internet and simply call the respective agent to book a showing. However that does not mean this method does not work. Making a personal appointment with an agent to visit a home might not interest them; it can put too much pressure on them to purchase a home.

Open houses give people a chance to browse through homes without any pressure.

Before you have an open house you have to keep in mind that it is similar to a showing, with the exception that it will span over a few hours.

Ensure that your home is clutter free; create more space in your room by clearing up your personal belonging you might not use as much.

Be sure to have your house looking immaculately by giving it a thorough clean.

A good tip is to have a fresh batch of cookies or any baked goods sitting in your kitchen. This will  give off a lovely aroma to visitors, thus adding a little to your home.

Open houses are sure to attract visitors who might not be interested in purchasing your home at all, however there will be a time when someone will harmlessly walk in the front door and fall in love with your place.

Julian Merry is a Broker with Royal LePage/Johnston & Daniel Division.  Julian is a regular contributor to the Muddy York Toronto Real Estate Blog.  Julian’s website is located at www.julianmerry.com.