Throughout the period your home is on the market you will have many showings and few open houses, if any at all.
Now some people have the idea that open houses do not do much in today’s market, however that is not the case.
There are several purposes of an open house, one of which is to attract real estate agents.
A real estate agent open house is to give the real estate agent a better understanding of your home. This lets teh agent become educated in your property and he or she can convey all the information they learned of your house to their clients.
The other and more major purpose of an open house is to attract potential buyers who may not have the time to set up appointments to view every home they want to look at.
When you have an open house, it holds the potential to have a buyer who might just be passing through and fall in love with your house.
Open houses hold a lot of potential and all it really is a long showing, with multiple buyers passing through.
Consider the amount of time you spend with having a showing; you set aside at least 1 hour per showing, however with an open house you set aside 3 – 4 hours and can have an unlimited amount of buyers pass through depending on the day and the advertising that has been done for your house.
When you do have an open house you will want to follow the few pointers to help attract the buyers into wanting to have their own personal showing, where they will be more serious in purchasing the house as they are taking the time it takes to set up an appointment to personally view your house.
Welcome potential buyers with fresh flowers throughout your house, it gives potential buyers a warm welcome and allows them to relax while looking at the house.
Having a nice aroma throughout your house will help create a good impression for potential buyers. I find having the scent of cinnamon throughout your house or even the smell of freshly baked cookies allows the warmest welcome a potential buyer can experience.
When preparing for an open house, you should not be doing anything differently that what you do in preparation for a showing. Treat it exactly the same and you will be able to have a great open house, and who knows, the buyer for your home might be within the crowd.
